A concept that I found
interesting in this week’s reading was the role of television advertising and
its effect on children. As a child, I used to watch a lot of television and
based off of the advertisements during commercials from my favorite tv show I
would select my Christmas presents. I would make my wish lists to Santa based
off of the latest toys for girls. Children ages 8-12 are especially vulnerable
to ads that play on their need for peer acceptance. What the reading meant by
this was that if you see your friends with something or the kids in the ads on TV
look super excited for the new toy, it is going to make you want it. The
average child watches around 4 hours of television a day, according to the
book. However, I feel that now children watch way more television than they did
back in 2010 due to the fact that children are eating more sugary foods and
becoming obese due to the lack of physical activity.
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