Chapter 7, Question 2

Antonia Novello noticed a dramatic change in the number of and children and teens that were smoking in 1988 when the Joe Camel ads were first introduced. Her inductive reasoning was that the advertisements were probably the cause of more children and teens smoking cigarettes. She noticed a correlation between the two. The more ads that teens and children saw, the number of youth smoking increased. Since Novello noticed this, she began working in schools with youth to teach them about issues such as smoking, drugs, alcohol, and AIDS prevention. She also tried to get a ban on the Joe Camel commercials that she believed targeted youth. Let’s break it down a little bit more:

Premise 1 (cause): Joe Camel ads were released in 1988 and                                            

Premise 2 ( cause): the ads became very popular amongst youth.

Conclusion (effect): The number of youth and children that smoked dramatically increased.

Thank you.